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      <image:title>About</image:title>
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  <url>
    <loc>https://www.kennedibeam.com/contact</loc>
    <changefreq>daily</changefreq>
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    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-05-21</lastmod>
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  <url>
    <loc>https://www.kennedibeam.com/projects/sharpie-campaign-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-11</lastmod>
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      <image:title>Projects - Sharpie Campaign</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/8c3407ce-d6a8-41da-8371-60dffab08e87/Beam_Magazine.png</image:loc>
      <image:title>Projects - Sharpie Campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/1668989064739-V2Y30B5M7GH7I4R9K89E/Beam_OOH-1%2B%25281%2529.jpg</image:loc>
      <image:title>Projects - Sharpie Campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/46d560f7-3d96-4390-acf9-94375c1c5fe0/Beam_OOH-2.png</image:loc>
      <image:title>Projects - Sharpie Campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/4e4242c5-2ce9-4414-8cb2-0558ce75392d/Screen+Shot+2022-11-20+at+6.52.06+PM.png</image:loc>
      <image:title>Projects - Sharpie Campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/1e42f25f-7454-49d4-81d8-a3ca8eaf8318/Screen+Shot+2022-11-20+at+6.49.34+PM.png</image:loc>
      <image:title>Projects - Sharpie Campaign</image:title>
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      <image:title>Projects - Sharpie Campaign</image:title>
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    <image:image>
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      <image:title>Projects - Sharpie Campaign</image:title>
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      <image:title>Projects - Sharpie Campaign</image:title>
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  <url>
    <loc>https://www.kennedibeam.com/projects/yum-brands-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-02</lastmod>
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      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Target Audience Persona Infographic</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/d9ea1498-b429-40e7-88e8-f89bf889051f/C2+Print+ad+1+NEW.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Print Ad 1</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/cb229823-5087-4c9a-8868-70632c816110/C2+Print+ad+2+NEW.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Print Ad 2</image:caption>
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    <image:image>
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      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Mural 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/981ee8ff-2475-4be5-82d5-52b386620be3/Screen+Shot+2022-11-20+at+7.26.22+PM.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Mural 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/0cc7ddc1-715a-4c6f-8c0f-508fd7e7bf39/Screen+Shot+2022-11-20+at+7.24.06+PM.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Mural 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/994df042-7dc4-4e70-9f20-82b5950dc2d5/Screen+Shot+2022-11-20+at+7.25.10+PM.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Mural 4</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/f9abca36-b8d9-49b9-bdeb-c06dd017514b/Screen+Shot+2022-11-20+at+7.28.01+PM.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Microsite Page 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/92d15a92-9acb-41ae-8938-3e111b5b4297/Screen+Shot+2022-11-20+at+7.28.17+PM.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Microsite Page 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/9e7b0bc4-f615-4a71-8b0c-c60d84e16b44/Screen+Shot+2022-11-20+at+7.28.36+PM.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Microsite Page 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/cbf722df-0a84-4266-87a4-7965feb45542/Screen+Shot+2022-11-20+at+7.28.49+PM.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Snapchat filter 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/79bf9d35-9267-4795-a694-bb0f23ea615f/Screen+Shot+2022-11-20+at+7.29.02+PM.png</image:loc>
      <image:title>Projects - Yum! Brands Campaign</image:title>
      <image:caption>Snapchat filter 2</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kennedibeam.com/projects/promoting-rainbow-nation-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/179f3151-bc70-4fc9-8867-f4c7f2ea61aa/Enkosi+Place+Logo.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Logo + tagline</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/cc9882b9-c7de-4a9f-ab27-4dcbb0401db4/3.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Target audience persona infographic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/1d90d96d-8414-4628-9c1d-c70fcda7b7cf/Enkosi+Flyer+%283%29.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Flyer</image:caption>
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    <image:image>
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      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Facebook Graphic - Our Needs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/0d10fec2-259c-4832-9b4e-0d1835679c80/Youth+Day+Graphic.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Facebook Graphic - Youth Day Giving Marathon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/88c2db1e-d1e7-431a-af01-de47628fb958/Event+FB+Post.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Facebook Graphic - Events</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/db189a28-e426-4f63-8453-028b4933d9cf/Testimonial+FB+Post+%281%29.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Facebook Graphic - Testimonial</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Landing Page Design (pt. 1)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/a815e7c8-7b8d-4f9b-8d92-3779809096ae/12.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Landing Page Design (pt. 2)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/0794fb4c-c9c0-4215-be34-c25574931ae9/13.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Landing Page Design (pt. 3)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Landing Page Design (pt. 4)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/b3bcdfa5-45c1-412f-9018-097811109388/15.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Landing Page Design (pt. 5)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/efa08a8b-69c2-49b6-ab0f-ebd1d0350f4e/16.png</image:loc>
      <image:title>Projects - Strategic Communication in South Africa: Promoting the Rainbow Nation</image:title>
      <image:caption>Landing Page Design (pt. 6)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kennedibeam.com/projects/rmhc-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/3e7b6b51-3625-453a-ad02-e3aeab899671/C4+Persona.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/6ba6b1b3-5eeb-46cf-a73a-21c545d21a4e/Screen+Shot+2022-11-20+at+10.47.25+PM.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/59bf373b-b0b6-40d2-a3e7-263bf0342fe5/Donor+Journey+Map.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/d9d43456-1453-4fc6-84d5-9d16976350a6/Screen+Shot+2022-11-20+at+10.48.11+PM.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/be2e14b6-307c-4845-ad29-0591327b1adc/Screen+Shot+2022-11-20+at+10.48.31+PM.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/fe20418f-4853-4bc2-ae99-8294c79880e5/Screen+Shot+2022-11-20+at+10.48.41+PM.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/9b40891f-fb98-4fa9-a352-58d7d2bce6a9/Screen+Shot+2022-11-20+at+10.48.52+PM.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/8b0a8c10-2054-4205-a413-6fe5ed2fd2af/Screen+Shot+2022-11-20+at+10.49.01+PM.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/09198f74-f738-437e-bc83-e4c88ec2ebe0/Screen+Shot+2022-11-20+at+10.49.16+PM.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/802e1c86-525f-428a-be9a-33e0e5866b43/Screen+Shot+2022-11-20+at+10.49.38+PM.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/d50540c1-a3af-4ba0-a89d-780d46f8c16c/Screen+Shot+2022-11-20+at+10.49.53+PM.png</image:loc>
      <image:title>Projects - Ronald McDonald House Charities of the Bluegrass Campaign</image:title>
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    <loc>https://www.kennedibeam.com/projects/photovoice-representations-of-dementia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-08</lastmod>
    <image:image>
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      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"This image depicts how it feels to not have a clear memory specifically of past actions or events."</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/0ff1b699-b84f-4ded-be11-caa123f84d1a/Screenshot+2023-05-08+at+4.22.27+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"This is the view from my window around midday, and the yellow cast across the room is specifically how I visualize Alzheimer's (yellowness)."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/e1fba435-e415-4d3c-a277-1d47cc485024/Screenshot+2023-05-08+at+4.22.40+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"This photo represents someone who is taking care of a patient with Alzheimer's. They can often see the light in their patient because they are experts but if you are not an expert it can seem dim to you. The caretaker sees the good in every situation, when an outside person might overlook the good."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/de144f8f-3239-4ec7-957d-402b002e44b6/Screenshot+2023-05-08+at+4.22.51+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"I would help grandpa cook to make sure he was safe."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/54c6903a-aa0e-45c0-b59a-e0060f1846d3/Screenshot+2023-05-08+at+4.23.08+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"There is still beauty in not knowing the unknown."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/71552d27-0870-4c2c-ac44-ffecff95d5b2/Screenshot+2023-05-08+at+4.23.14+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"This is a photo of my mother and grandmother's hands, just days before my grandmother passed away. She suffered from dementia for six years, and it was a battle every single day. This image captures her frail hands and frail condition, encompassing the way dementia impacts not just the mind, but the body. As my grandmother slipped away, she began falling. She hurt herself and bruised more easily, and slowly, she deteriorated and could no longer fight. Her body was affected by dementia just as much as her mind, and is what lead to her death. She fell and suffered from brain bleeds, which ultimately killed her. Her mind was so affected that she could not function on her own, and the impact that this had on my family was immense. We saw the impact on not just her, but those who cared for her, including my grandpa. This disease affects the way that people function. They cannot complete simple tasks, and slowly lose their physical capabilities, just as much as their mental ones. This makes it harder on those who love the patient because they not only know, but see the impact that it has on their loved one. Despite knowing that my grandmother was slipping away, I had to watch it happen due to the physical impact that dementia has."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/2ce57abc-0855-484c-89b0-632faf6d3c0f/Screenshot+2023-05-08+at+4.23.22+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"This picture is how I feel people with dementia trying to remember a face or person of significance to them. However their face is blacked out and the memory is fuzzy/grainy. It's as though they are desperately trying to remember the past."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/5b6671d8-e818-4441-a666-7cf272e51180/Screenshot+2023-05-08+at+4.23.31+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"I chose this picture of a health care taker with their hands tied to express how people who take care of patients with dementia can feel hopeless because there is no cure and you are slowly watching a person disappear infront of your eyes."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/5422011c-95fe-49fe-bc45-24ac375fe8f6/Screenshot+2023-05-08+at+4.23.39+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"I chose to take a picture of a watch and pills spilled in-front of it to illustrate how patients with dementia have limited amount of time in their life so they need to make it count."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/deda55cb-61d3-43c9-8e8a-a08d9f343a96/Screenshot+2023-05-08+at+4.23.46+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"I call this one the "Burning mind". This represents my grandfathers battle with his decaying mind. It's as though his memories are being burned away. So that's what I felt I needed to represent in this photo."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637a63917d4aa324a5293b80/7c2df925-842e-4f34-b7ca-b80d6898d5e7/Screenshot+2023-05-08+at+4.23.55+PM.png</image:loc>
      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"This image represents the brain of someone who is diagnosed with dementia. The egg is cracked and missing parts of its shell. When someone has their dementia, their brain is damaged just like the egg in the photograph."</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"This image represents the inability for some people who have dementia to be able to recognize themselves or knowing who they are. In the photo, the hand is about to touch the mirror because the person who the hand belongs to doesn't know who they're looking at."</image:caption>
    </image:image>
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      <image:title>Projects - Photovoice Representations of Dementia</image:title>
      <image:caption>"The spiral staircase represents how caring for someone with Alzheimer's or a related dementia can feel like and endless spiral. Having to explain the same things repeatedly because a person has a condition affecting their memory can be tiring and feel like a repeating cycle."</image:caption>
    </image:image>
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  <url>
    <loc>https://www.kennedibeam.com/projects/nsac-indeed</loc>
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    <lastmod>2023-05-21</lastmod>
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